Beginning in 2009, T-Mobile embarked upon a progressive marketing campaign with hip commercials featuring, Charles Barkley, Dwyane Wade, Dwight Howard and Kym Whitley. Actress Catherine Zeta-Jones has also appeared in television commercials for the company. The inventor of the song is unknown, but is known to have been a member of the PR team for T-Mobile.
The current five-note T-Mobile audio logo was composed by Lance Massey and was originally part of the song ("Hello Ola" by Clan Chi) used to promote DT's Tour de France bicycle team.In 2002, an advertisement for UK television for when T-Mobile introduced picture messaging; was aired, which shows the face of a baby be spread around a built-up area as things like billboards, posters, shirts, and on newspapers. The advertisement featuring the Röyksopp song "So Easy", and the song was consequently a #21 hit single in the UK, along with its double a-side partner "Remind Me". The advertisement is believed to have inspired music videos like Where Is the Love? (by The Black Eyed Peas) and Have a Nice Day (by Bon Jovi).
In 2013 in Poland T-Mobile released tv advertisement promoting communist leader of war against Poland 1919-1920 - Lenin. The campaign resulted with the debate on business ethics and the image of the company has been perceived as unethical. Some suggestions of future marketing utilization of Hitler's image were made.
T-Mobile's parent company, Deutsche Telekom, currently serves as the kit sponsor for the world-renowned and extremely popular German Bundesliga club FC Bayern Munich. T-Mobile was also the official sponsor of English Football League Championship side West Bromwich Albion and previously sponsored Rotherham United as well as Scottish Premier League clubs Rangers and Celtic.
T-Mobile were co-sponsors of Everton with the One2One brand and they also sponsored the 2002 FA Youth Cup Final. T-Mobile were also kit sponsors for English club Birmingham City. The phone company is also involved in sponsoring leagues, such as the Austrian Football Bundesliga, which is named the T-Mobile Bundesliga. It was also the official global mobile phone carrier for the 2006 FIFA World Cup football tournament in Germany and sponsored its own cycling team, the T-Mobile Team (later Team HTC-High Road).
T-Mobile also has banner ads at some matches of Mexico's top league, Liga MX, despite not having a presence in that country. Presumably, this is an attempt to market to U.S. soccer fans, as well as the country's Hispanic and more specifically Mexican community. Many top-flight Mexican matches are televised in the US on both English- and Spanish-language networks.
0 comments:
Post a Comment